Optimizing Media Spend for Success: Pharmacy Marketing Strategies That Work

Описание: Unlock the secrets to pharmacy marketing success with proven digital strategies and media spend optimization. In this video, industry experts from McKesson and Ansira reveal actionable tactics for independent pharmacies to maximize ROI, attract new patients, and grow their business — all while maintaining a personal touch. Discover how digital marketing can transform your pharmacy’s local impact and bottom line.

Key Takeaways
► Learn how targeted digital marketing packages ranging from basic search to comprehensive multi-channel tactics empower independent pharmacies to reach local customers and reduce wasted spend.
► See why optimizing media spend with location-based targeting, behavioral data, and seasonal campaigns drives higher ROI and more effective patient acquisition.
► Understand the importance of planning, measurement, and reporting: from setting clear goals and tracking conversions to using monthly visual reports that make campaign performance easy to grasp.
► Get tips for engaging pharmacy staff in marketing effort to ensure in-store experiences match digital promises and boost customer retention.
► Hear real-world examples of how test-and-learn approaches, educational support, and peer champions help pharmacies buy into new marketing programs and see measurable results.

Timestamps
00:00 – Introduction & Speaker Intros
01:00 – Overview of McKesson Health Mart & Pharmacy Support
03:00 – The Role of Digital Marketing in Pharmacy Growth
05:00 – Local Targeting: Reducing Wasted Spend & Boosting ROI
08:00 – Optimizing Media Spend: Keywords, Seasonality, and Behavioral Targeting
12:00 – Planning, Measurement, and Reporting for Pharmacy Campaigns
16:00 – Engaging Staff & Enhancing In-Store Experience
19:00 – Common Mistakes and Best Practices for Maximizing ROI
23:00 – Education, Buy-In, and Success Stories from the Field
28:00 – Q&A: Overcoming Challenges and Sustaining Engagement

Ready to see how digital marketing can transform your pharmacy’s growth? Book a demo with our experts today and discover tailored strategies to optimize your media spend and attract more patients.

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Check out Ansira on other channels:
Website: https://insights.ansira.com/l/1083192...
Demo: https://insights.ansira.com/l/1083192...
Case Studies: https://insights.ansira.com/l/1083192...
LinkedIn:   / ansira  

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