Privacy in 2026: What Healthcare Marketers Need to Know Now | House Call Miami
Автор: Freshpaint
Загружено: 2026-02-09
Просмотров: 19
Описание:
The enforcement landscape has shifted, and most healthcare marketers haven't caught up. In this session from House Call Miami 2026, healthcare attorneys Jen Pike and Jennifer Everett from Alston & Bird break down what's actually driving privacy risk right now: it's not OCR or HIPAA. It's state laws, class action lawsuits, and the FTC.
Twenty states now have comprehensive data privacy laws, with three more going live January 1, 2026. California's Healthline decision redefined "health information" to include inferred data from website browsing. Plaintiff attorneys are applying wiretapping and eavesdropping laws to tracking pixels, with statutory damages of $2,500–$5,000 per incident adding up to millions. And there's still no federal privacy law in sight.
Jen and Jennifer explain the patchwork of state regulations, the Healthline ruling's implications for every healthcare website, how CIPA and VPPA claims work, and what your legal team is actually worried about. Most importantly, they lay out what you can do right now to protect your organization.
Featuring: Jen Pike and Jennifer Everett (Alston & Bird).
Presented by Freshpaint at House Call Miami 2026.
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