Spotify's Daniel Ek on how to build trust fast
Автор: Masters of Scale
Загружено: 2023-03-22
Просмотров: 1211
Описание:
Normally, trust = consistency + time. But when you’re scaling fast, you must find shortcuts with your partners and your users. When Daniel Ek founded Spotify, he did what few disruptors had ever done before: He worked WITH the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too.
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Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring co-founder of LinkedIn Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.
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