Business Breakdown: Why JollibeeBought Mang Inasal for 3 BILLION PESOS.

Описание: Three Billion Pesos. That was the price Jollibee paid to stop a 26-year-old college dropout from taking over their throne.
They said Filipinos wouldn't pay for "street food" in a mall. They said the charcoal smoke would be a disaster. They were wrong. This is the untold story of how Edgar "Injap" Sia II used a genius strategy to terrify the giants of the fast-food industry.
In this deep dive, we deconstruct the "David vs. Goliath" story of Mang Inasal. We analyze the business strategies behind the brand, including the "Blue Ocean Strategy," the operational moat of grilling, and how Injap weaponized nostalgia to capture the hearts (and stomachs) of the Filipino working class.
In this video, we cover:
0:00 - The 3 Billion Peso Check
1:12 - Who is Edgar "Injap" Sia II?
2:45 - The Problem with Jollibee & McDonald's
4:00 - The Birth of Mang Inasal (Iloilo 2003)
5:30 - The Genius of "Unlimited Rice"
7:15 - Conquering Manila: The Provincial Takeover
8:50 - Jollibee’s Failed Counter-Attack
10:10 - The Acquisition: Why Jollibee Bought Them
11:45 - 3 Business Lessons from Injap Sia

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