How to Spark and Scale Customer-Led Growth

Описание: What if your happy customers could tell stories that build trust and grow your business?

Taylor Bogar joins us to break down why modern buyers trust fans over brands - and how smart customer marketers can turn that into a scalable storytelling engine. She shows us how to identify potential advocates, start with small asks, and guide them down an advocacy journey. Whether it’s a G2 review, a raw video testimonial, or a customer-led LinkedIn takeover, Taylor shares tactics to build loyalty, credibility, and demand - without needing a massive team or budget.

If you’re trying to build stronger customer relationships, scale content that actually converts, or just get more creative with social proof - check out this episode!

About Taylor:
Taylor Bogar is a seasoned customer marketing leader with deep experience driving advocacy and storytelling at high-growth companies like Chili Piper and Apollo.

She’s the founder of Social Animal, a strategic agency that helps B2B organizations build and scale customer marketing programs that drive engagement, revenue, and retention. Taylor’s passion lies in turning everyday customers into powerful advocates through content, community, and real relationships.

00:00 Intro
00:42 Customer Storytelling Strategy
02:40 Leading with the Customer Voice
04:11 Integrating Customer Stories into Brand Marketing
05:08 Starting a Customer Advocacy Program
06:30 Best Formats and Channels for Customer Stories
07:17 Building a Customer Advocacy Funnel
09:24 Automate Advocacy Using Your Product
10:39 LinkedIn Customer Takeovers