Social Confidential: Duolingo Leans Into Its Community's Idea of Duo

Описание: Have you done your Spanish lesson today? Don’t forget to set a reminder before the multilingual green owl, Duo, sends a “Spanish or vanish” notification.

In reality, that’s the work of Duolingo‘s U.S. marketing lead Michaela Kron and social media coordinator Zaria Parvez. Together, the duo (haha, get it?) have leaned into the meme culture surrounding their brand mascot and taken its personality to new heights.

Join us for this bilingual episode (with subtitles) of Social Confidential with the Duolingo (‪@duolingo‬) team to chat about why Kron and Parvez decided to tap into a personality that their community built for the brand mascot, how using the staples of their product like notification reminders turned to be perfect meme templates, and how they keep the Duolingo brand authentic and human.

#SocialConfidential #Duolingo #language
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