Google Ads Mistakes That Are Destroying Law Firms in 2026

Описание: Eight out of ten criminal defense firms running Google Ads are making expensive, avoidable mistakes — and most of them have no idea. In this video, I walk through exactly what's going wrong in most accounts and what a properly structured Google Ads campaign actually looks like for a defense firm in 2026.

You'll learn:
Why broad match keywords without a negative keyword list are bleeding your budget dry
Why sending ad traffic to your homepage is one of the costliest mistakes you can make
How call tracking works and why running Google Ads without it means you have no idea what you're getting for your money
What a high-converting criminal defense landing page actually needs — and what kills conversions
The right campaign structure: branded vs. non-branded, separated by practice area with dedicated landing pages
How match types have shifted in 2026 and how to use Google's AI matching without losing control
The metrics that actually matter — cost per lead, cost per consultation, cost per signed client
How to evaluate whether your current agency is doing this right (six questions to ask)
Why Local Services Ads and traditional search ads work best together — and why you should track them separately

If you're spending money on Google Ads and not sure whether it's actually working, this video was made for you. Everything here comes from real audits of real defense firm accounts — not theory.
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