The Future of Research (In a Moment of Change) with CEO of UserTesting and CEO of User Interviews

Описание: Ben sits down with Basel Fakhoury, CEO and Co-founder of User Interviews, and Baran Erkel, Chief Strategy Officer at UserTesting, for a conversation about the research industry's evolution. With AI reshaping customer behaviors and business decisions, both executives emphasize how the need for customer insights has never been greater, even as budget pressures mount across organizations.

Basek and Baran share frameworks for executive decision making, explore how AI tools are moving beyond simply replacing human moderators toward creating entirely new research methodologies, and stress that as AI transforms products and experiences over the next few years, customer insights will be fundamental to shaping organizational cultures that keep customers at the center.

CHAPTERS
00:00 Introduction
05:15 How research influences corporate strategy
12:25 Building effective decision making cultures
19:07 Data formats that drive executive decisions
26:28 AI everywhere in research tooling landscape
29:30 Consolidating insights across teams and tools
36:45 Customer centric approach during acquisition integration

RESOURCES
UT Acquires UI: https://userintervie.ws/4qiOZch
State of User Research Report: https://userintervie.ws/4qRHVEp
Visual Design for Research Workshop: https://userintervie.ws/3NUyfuo