Trader Tips | AI Optimization with Koa™

Описание: In this episode of Trader Tips, our own Vanitha demonstrates how AI-powered features in Kokai can transform your programmatic campaigns. Learn about upgraded algorithms, value-based bidding, and Koa™ optimizations that act as your co-pilot across all of your marketing campaigns: https://bit.ly/4mATPzz

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Discover how our platform uses AI for ad optimization, including automated ad bidding strategies and campaign performance optimization techniques. Whether you're looking to streamline your media buying workflow or maximize campaign performance through intelligent automation, our Trader Tips video series provides actionable insights to help you leverage AI for better results and more strategic decision-making. See more helpful Trader Tips and learn how to get more out of Kokai, our most transformative platform update yet: http://bit.ly/40zy76W

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The Trade Desk is a media buying platform built for what matters. Premium streaming TV. One-click commerce. Trusted journalism. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers unleash the full potential of their data-driven advertising, by reaching more customers doing more of the things they love — with more transparency and precision at every stage. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend to keep it that way. Because the open internet matters. Learn more: https://bit.ly/3uJDbZN