How to Scale Sales and Avoid Common GTM Mistakes — with Craig Sciglimpaglia

Описание: 🎯 How to Scale Sales and Avoid Common GTM Mistakes — with Craig Sciglimpaglia

In this episode, Jason Wright sits down with Craig Signal Paglia, a seasoned sales leader and go-to-market strategist with experience building sales teams, refining discovery processes, and helping startups transition from founder-led selling to scalable systems.

Craig shares his hard-won insights on what really holds companies back from scaling—and how to fix it fast. Whether you're a founder, fractional CMO, or growth-stage SaaS leader, this is a must-watch deep dive into the mechanics of sales, leadership alignment, and pipeline acceleration.

🧠 What you'll learn:

Why poor communication between founders and sales leaders is the #1 scaling killer

How to test GTM strategies quickly (and pivot when they flop)

What materials and assets every early-stage sales team should build first

How to leverage BDRs, founders, and warm intros to fill your pipeline

The structure of an effective discovery-to-close sales process

Why case studies and ROI validation can make or break enterprise deals

What Craig thinks about cold calling, AI tools, voice notes, and LinkedIn automation

Why industry insiders often outperform traditional sales hires

💡 Tools Craig uses:

Claude for trend analysis and GTM refinement

ChatGPT for content and support

Perplexity for smarter research

This one’s packed with frameworks, real-world examples, and a refreshing no-BS take on what it really takes to scale.

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