Membership Marketing – Practical Approaches for Big Results
Автор: NAVTA Videos
Загружено: 2023-02-13
Просмотров: 31
Описание:
by Noah Poissant, Account Supervisor, Marketing General Incorporated
Jana Darling, Vice President, Account Services, Marketing General Incorporated
When it comes to marketing to our membership, it can be hard to know where to start. This session will help busy volunteer professionals learn how to take simple steps that can boost their membership communications with big results. Learn more about concepts such as the membership lifecycle and the practical tools to utilize to spread awareness and gain more members.
Learning Objectives:
1) Attendees will learn why membership organization prospects don't join, why members don't renew, and how to overcome these pain points.
2) Attendees will hear some of the key association-reported information from MGI's annual membership marketing Benchmarking Report (MMBR)
3) Attendees will hear from MGI on hacks and best practices that can be integrated into recruitment and renewal programs that drive immediate results.
4) MGI will share their full membership philosophy: The Membership Lifecycle, and how ti plays an integral role in the holistic approach to membership marketing
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