The Check with Joseki Tech | Marketing 101: Lifecycle Marketing
Автор: Joseki Tech
Загружено: 2025-05-20
Просмотров: 164
Описание:
Most brands get lifecycle marketing wrong — here’s how to fix it.
This time, we sat down with Jared Chase, VP of Marketing & Customer Strategy, to break down lifecycle marketing: what it actually is, the stages that matter, and where most brands fall short.
Some key takeaways:
✅ Lifecycle marketing starts long before the first purchase
✅ Segmentation is good — but personalization is better
✅ “Set it and forget it”? Sometimes. But not always.
✅ Strategy is only as good as your ability to execute on it
We also dove into why lifecycle marketing isn’t just about customer retention — it’s about relevance, timing, and tech-enabled agility.
Whether you’re building your first lifecycle map or refining a mature strategy, this episode is packed with real-world insights you can act on today.
Check us out!: https://www.joseki-tech.com/
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