What is the power of data-driven digital advertising? By Tom Donohoe

Описание: Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.

#DESCRIPTION
Tom Donohoe explains why digital advertising and marketing campaigns based on targeted data are so effective in making new sales and bringing new customers. According to Donohoe, the main tenet of advertising has not changed from “getting the right ad in front of the right person at the right time at the right price”. He discusses how digital marketing efforts using the right mix of platforms, search engines, and targeted data can deliver good results.

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