$10K Care Plans in the Most Competitive Market

Описание: How Dr. Lisa Parissi built a thriving high-ticket chiropractic practice in Newport Beach—one of the most saturated markets in the country—charging $10,000 care plans to patients who are actually invested in their health. Discover why she burned the boats, moved across the country, and bought a practice she couldn't afford.

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Dr. Lisa Parissi runs Wellness Choice in Newport Beach, California. But her story started in Florida doing personal injury cases with patients who didn't care about getting better. She was miserable.
So she made a decision most people would call crazy: moved across the country to buy a CBP practice she couldn't afford, in a city where she knew one person, using a technique she hadn't learned yet. The bank gave her the loan because of one thing: a handwritten letter that showed grit.

In this episode, Lisa breaks down her sales process for $10K care plans, why she shut down a $20K/month med spa to refocus on pure chiropractic, and her curated wellness collective model that beats cold ads for lead quality. We also dive into her 5-year exit plan, the health scare that forced her to rethink everything, and why mindset work became more important than business coaching. If you're stuck in the volume trap or want to build a boutique practice that serves the top of the market, this is for you.

TIMESTAMPS:
00:00 From PI Burnout to Patients Who Actually Care
00:22 Meet Dr. Lisa Parisi: Building a High-Ticket Practice in Newport Beach
01:47 Burn the Boats: Moving Cross-Country to Buy a Dream Practice
05:25 Winning the Bank's Trust: The Letter, the Grit, the Foundation
06:51 Where Her Sales Skill Came From and Why It Matters in Healthcare
08:24 Inside the $10K Care Plan: Authority, Team Buy-In, and Measurable Results
11:21 Pricing Strategy: Boutique vs Volume, Cash Practice Reality, and No More Discounts
15:19 Scaling Too Fast: The Med Spa Side Hustle, CapEx Traps, and Refocusing the Brand
18:55 Setting Up the Next Topic: Online Presence vs Word-of-Mouth Referrals
19:07 Designing a Luxury Chiropractic Brand + New Office Vision
19:48 Building a Curated Wellness Collective for Subleases, Referrals, and Overhead
21:32 Why Collaboration Beats Cold Ads: Lead Quality & Time Costs
22:17 Closing Rates, Patient Fit, and Lean Staffing Systems
24:04 Hiring a COO/CFO and Planning an Exit in 5 Years
25:39 Making a Practice Sellable: Systems, Revenue Streams, and IP
28:05 Brand Equity & PR Wins with Community Presence and Naming Strategy
29:24 Letting Go of the Med Spa: Refocusing on the Chiropractic Niche
32:36 One Location by Choice: Lifestyle, Stress, and Health Wake-Up Call
35:36 Advice to Younger Self: Mindset, Self-Care, and Staying Present
38:39 Where to Find Lisa + New Program to Support Other Chiropractors
40:15 Final Thanks and Wrap-Up

CONNECT WITH DR. LISA PARISSI:
Instagram:   / drlisaparissi  
Practice Instagram:   / wellnesschoice  
Website: https://wellnesschoice.com/

NEW PROGRAM:
Lisa is launching a program to help chiropractors who want to offer corrective exercise and dental orthotics without doing full CBP. If you need help with a stuck patient or want to incorporate posture correction, reach out!

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We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

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