Aegance Offscript Podcast #35 - Waymark Consulting

Описание: In this episode of The Aegance Offscript Podcast, we sit down with Rahim Jones, Executive Director & Founder of Waymark Consulting, a South Africa-based boutique consultancy helping small and mid-sized businesses thrive through practical strategy, people-first delivery, and disciplined execution.

Rahim shares his journey from project and programme leadership to building a consultancy grounded in empathy, simplicity, and trust. We discuss the realities of growing a services business without losing quality, the tension between speed and sustainability, and why many firms adopt AI too early-or for the wrong reasons.

We also explore:
Why “True North” matters more than short-term targets
Scaling delivery without over-engineering processes
Building trust through honesty and clear acceptance criteria
The future of consulting: from theory to partnership
AI as an augmentation tool - not a replacement for people

Whether you’re a founder, consultant, or business leader, this conversation offers grounded insights into leadership, service delivery, and building a resilient, values-led business in an AI-saturated world.

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Follow Aegance:
🌐 Website: www.aegance.com
💼 LinkedIn: linkedin.com/company/aegance
🐦 Twitter/X: @weareaegance

Connect with Rahim Jones & Waymark Consulting:
🌐 Website: www.waymarkconsulting.co.za
💼 LinkedIn:   / rahim-j-63042159   &   / waymark-consulting-pty-ltd  

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