🧡 Create a Campaign URL Builder For Google Analytics Tracking in Excel | Generate UTM Parameters

Описание: Let's Create a Campaign URL Builder For Google Analytics in Excel | Generate UTM Parameters
This video walks you through how utms attached to URLs appear in Google Analytics and how to make your own URL builder in Excel. What are UTMs?

"You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign:

https://example.com?utm_source=news4&...

You can create your URLs by hand or you can use a URL generator. There are three generators. Be sure to use the correct URL generator because the URLs to websites, the Google Play Store, and the Apple App Store are each a little different from each other."

More about URL Builders: https://support.google.com/analytics/...

Here are the links mentioned in the videos:
https://ga-dev-tools.web.app/ga4/camp...

Access the Demo Account: https://support.google.com/analytics/...

Time codes:
0:00 - Using UTMs
6:15 - URL Builder in Excel (Low volume!)

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