How To Be The Coolest Brand In Your Industry | Challenger Brands by Illustrado

Описание: How do you build the coolest brand in the industry?

In this episode, we talk with Miguel Rojas - Director of Brand & Marketing at Rove Hotels, UAE - and share actionable insights on how they've been able to cement their reputation as the coolest brand in the hospitality industry in the emirates.

When Rove entered the UAE hospitality market in 2016, it felt like the beginning of a fresh new niche in the hotel industry. Rove’s target audience, positioning, brand image, communications and the way the brand engaged with its audience was nothing like the emirates has seen before. Miguel Rojas who has been with the company from the brand’s creation phase gives us the lowdown on what went into developing the brand which is easily the coolest and hippest in its category, and what a differentiated positioning has done for their business.

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Rove Hotels: https://www.rovehotels.com/en/

Special thanks to https://www.rovehotels.com/

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