The Untold Story of MORE Supermarkets | How a Jobless Man Built a ₹22,000 Crore Retail Empire

Описание: More Supermarkets is one of India’s largest retail chains with over 775 stores across the country. But do you know how this retail giant actually started? In 1986, in Dilsukhnagar, Hyderabad, a jobless middle-class man named K. Anjaneyulu started a small retail store called Trinethra Super Retail along with his wife. With hard work, bank loans, and bold expansion decisions, he transformed a small neighborhood store into a successful South Indian retail chain. In 2010, Trinethra became More Supermarkets under the Aditya Birla Group. Later in 2018, Amazon acquired More Supermarkets, marking a major turning point in its journey. How did a small local business grow so big that corporate giants like Aditya Birla Group and Amazon competed to own it? What strategies helped this brand expand nationwide?
Watch this complete business case study to understand the inspiring journey of More Supermarkets.

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