20260130pzs Shanil Virani: Planetarium Advertising In The Age Of AI

Описание: Planetrium Zoom Seminar or 2026 Jan 30 - The Cosmos Must Be Searchable: Advertising Planetarium Programming in the Age of AI and Algorithms with Shanil Virani. We now live in a world where AI answers the questions people once typed into Google, and where visibility is no longer automatic but something we must intentionally design. For many planetarium educators, especially those wearing many hats or working solo, navigating the world of SEO, Facebook Pixel, sponsored posts, and digital discoverability can feel overwhelming… and exhausting. This seminar is your beginner-friendly guide to making your planetarium programming findable—whether by search engines, social media, or large language models like ChatGPT and Perplexity. I share what I’ve had to learn while running the Astronomical Society of the Pacific’s digital ad campaigns (despite that not being my formal job!), including pragmatic tools, hard-won lessons, and low-effort strategies that actually work. Whether you’re wondering why your content doesn’t show up in search, or what it takes to boost your reach without breaking the bank, this is your survival guide to the age of AI-powered discovery—and how to ensure the cosmic stories you tell in your dome can still be found. Shanil Virani is the Cosmic Engagement Specialist at the Astronomical Society of the Pacific, where he leads initiatives focused on emerging technologies—AI, VR, smart telescopes—and curates immersive, student-centered workshops on astronomy education and cultural sky traditions for both formal and informal educators. A professional astronomer and veteran science communicator, Shanil has taught for more than 30 years at both the high school and university levels. He also hosts the Our Island Universe podcast and writes regularly on Medium about astronomy, emerging technologies, and the role of science in public life—always with the goal of helping science be seen, heard, and remembered in a noisy digital world.