The Aisles Have Eyes Audiobook - Free Audiobook Summary & Review

Описание: The Aisles Have Eyes Audiobook - Free Audiobook Summary & Review

https://amzn.to/2Rk646M - GRAB The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Joseph Turow book FAST.

University of Pennsylvania marketing professor Joseph Turow writes of a father who first learned of his teen-aged daughter’s pregnancy when Target mailed maternity-related sales offers to his home. How could the department store know she was pregnant before her family knew? Turow reports that the US has entered a new world of marketing in which online and brick-and-mortar retailers can collect and analyze unprecedented amounts of personal information about shoppers. An online retailer can track not just your progress through its site, but your jumps to other sites. Real-world stores can do similar things by exploiting smartphone apps, Wi-Fi, cameras and GPS. Their aim is to compile enough data to craft personalized messages for individual consumers; they want to know if a shopper is pregnant or low on shaving cream so they can send ads at opportune times. By combining tracking with data mined from sources like barcode scans or credit card sales, retailers can – for example – make a coupon for chocolates pop up on your phone when you’re standing in the candy aisle trying to resist temptation. Turow’s book is a fascinating, sometimes frightening look at recent advances in market-based surveillance as well as the ways retailers are training customers to accept growing levels of intrusion.

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Joseph Turow Audiobook - Free Audiobook Summary & Review

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This is an eye-opening and easy, must read for consumers, marketers, and privacy experts alike. Consumers need to know that almost everything we do in-stores and online is tracked by retailers (and others) in the name of providing us with better service, better prices, more convenience, personalization, discounts, coupons, etc. And, we need to better educate ourselves about what’s being done with all the data we share intentionally or without our knowledge. Yes, without our knowledge from our beloved smartphones! Marketers need to know that they are pushing boundaries and taking advantage of what consumers should know, but don’t. Books like this one help educate consumers and let retailers know that they may very well be going too far and that we are onto them. As an avid shopper (in-store and online) and former retail executive responsible for efforts and programs like some of the ones Turow describes, I couldn’t put the book down until I finished it. It was scary good!

Review by Donna from NY

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