Managing OEM Relationships Ep5 (1)
Автор: Talking Business with Mark and John
Загружено: 2020-06-08
Просмотров: 118
Описание:
#automotive #insights
We talk to two senior executives about their experience in automotive and cover a range of topics including car sales, marketing and advertising, social media, dealer and OEM relationships. They discuss various business strategies and delve into how to implement. They share ideas on management and leadership.
SUBSCRIBE NOW https://www.youtube.com/c/TalkingAuto...
The two esteemed Senior Automotive Executives John Jessup and Johan Kleynhans from South Africa discussing having worked with brands such as BMW and Nissan:
1) The South African New Car market (the parallels and differences with Australia New Cars)
2) How they took Nissan to the highest market share outside of Japan (19%) through Product, Marketing, CRM & Network engagement initiatives
3) How they survived the GFC and came out stronger
4) How they took advantage of down times to introduce improved systems & standards to lift Customer Satisfaction, Retention and Customer Loyalty.
The first part of a two part interview that has great learnings for COVID 19 and the future of automotive from an OEM & Dealer perspective.
If you enjoyed the podcast click to subscribe for for notifications of our future podcasts.
Production and editing by Ky Sinclair
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
