LinkedIn Developers Redesign

Описание: The Challenge: Developer portals are often cold, technical, and fragmented. For this LinkedIn project, the goal was to "humanize" the technical infrastructure, transforming a complex CMS-driven site into a high-craft, emotional experience that encourages adoption and streamlines the developer journey.

Key Design Pillars in this Walkthrough:

Visual Craft & "Human" UI: See how I introduced a new design language using custom photography and refined typography (Lato) to break the "sterile" feel of traditional documentation.

Overcoming Technical Constraints: I detail how I collaborated with Engineering to "hack" the existing internal CMS, extending rigid templates to support a more complex and scalable Information Architecture.

Information Architecture (IA) Overhaul: A look at the redesigned navigation and content hierarchy that simplified the path from "Landing Page" to "Code Execution."

Strategy & Alignment: How I used "Alignment" as a superpower—proving the business case for a visual overhaul to stakeholders and getting a complete IA refresh onto the roadmap.

The Impact: This project wasn't just a visual facelift; it was a strategic move to provide a professional home for LinkedIn's developer ecosystem. The resulting design was featured in the company’s internal "Product Top 5" and received public praise from the CPO for its impact on publisher growth and platform health.