Publicity Is Dead. PR Is Not.
Автор: SpinSucks
Загружено: 2026-01-12
Просмотров: 70
Описание:
PR is dead…again?
During a BBC Radio 4 debate, Sir Martin Sorrell declared, “there’s no such thing as PR anymore,” and the industry lit up. But here’s the real story: what’s dying isn’t PR—it’s publicity-as-a-process (news releases, wire blasts, dusty media lists, and impressions-as-proof).
In this episode, Gini Dietrich breaks down why smart leaders still misunderstand PR, why that misperception persists even inside holding companies that own PR agencies, and what modern PR actually does in 2026: build credibility, educate the LLMs, engage humans, and drive revenue.
You’ll also get a practical fix—how to talk about PR in executive language, what to measure instead of clip counts, and how to build a credibility scorecard leadership can’t ignore.
#PESOModel #PublicRelations #PRStrategy #MarketingStrategy #Communications #ReputationManagement #EarnedMedia #ThoughtLeadership #AIinPR #AIMarketing #VisibilityEngineering
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