A critical discussion of Case Study: YouTube’s Bid for NFL Sunday Ticket
Автор: Skilled MBA
Загружено: 2025-06-14
Просмотров: 19
Описание:
In a landmark deal, YouTube secured exclusive rights to the NFL Sunday Ticket, signaling a major shift in how global audiences consume live sports. Facing fierce competition from Apple, Amazon, and DirecTV, YouTube’s win marks a pivotal moment in the streaming wars, as tech giants move aggressively into the world of premium sports content.
This case study breaks down the business strategy, market rationale, and long-term implications of this multi-billion-dollar move. Ideal for MBA students, entrepreneurs, and business professionals eager to understand digital content economics, platform positioning, and the evolution of sports media rights.
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