Behind the golden arches: Crafting CGI McDonald's hit video | CGI video in Beirut Lebanon

Описание: McDonald's takes the ski slopes by storm with the launch of its cutting-edge concept, McSlopes, an innovative CGI video campaign that’s making waves across Europe and the Middle East. This viral sensation combines the excitement of skiing with the iconic fast-food brand, delivering a mixed reality experience enhanced by state-of-the-art CGI, motion graphics, and visual effects. From Lebanon’s renowned ski resorts like Faraya and Mzaar to key locations in Dubai, Kuwait, Doha, and Riyadh, McSlopes offers snow enthusiasts a thrilling digital adventure. With partnerships like InterContinental and Kfardebian, McDonald's leverages CGI ads to captivate snowboarders and skiers, setting new benchmarks in winter sports and viral marketing. Inspired by CGI video trends from global campaigns, including those from Europe and McDonald's, this project showcases how digital artistry can revolutionize traditional recreation.
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