Roger Wakefield on Becoming a FAMOUS Plumber, Selling His Company For $46M, and YouTube Secrets

Описание: In this episode of Local Marketing Secrets, Dan Leibrandt interviews Roger Wakefield, a master plumber turned media powerhouse who built a plumbing empire and then created the world's most popular plumbing YouTube channel with over 650,000 subscribers and millions of views. Roger is a national voice for the trades, a keynote speaker, and a leading advocate for blue-collar entrepreneurship.

Dan and Roger explore Roger's journey from getting into plumbing at 16 after a friend challenged him about his future managing a restaurant to becoming one of the most influential voices in the trades. Roger shares how he quit high school to pursue plumbing, only to return when his girlfriend said she couldn't marry someone without a diploma. He emphasizes the massive opportunity in trades, revealing that the average age of plumbers in Texas is 58, with half retiring in the next seven years while only 4 out of every 10 retirees are being replaced by new workers.

The conversation covers Roger's business journey, including how he walked out of a mechanical contracting job after an owner's weak approach to training and customer service made him realize he was "in the wrong seat, on the wrong bus, going the wrong direction." Roger shares how he started his plumbing company the very next Monday with an emergency lightning strike repair call, then grew through education-based marketing by teaching real estate agents about sewer water testing. He reveals spending $47,000 on failed marketing before discovering YouTube at age 54 at a social media conference.

Roger details his YouTube strategy, explaining how he attended a conference planning to learn Facebook but stumbled into a session on video marketing where he learned YouTube is the second-largest search engine. He immediately implemented a three-videos-per-week schedule and never looked back, growing from 300 subscribers in year one to 10,000 in year two. Roger emphasizes that his most viral video with 5.5 million views was simply a step-by-step tutorial on fixing a running toilet that his stepson thought "sucked" because it wasn't exciting—proving that evergreen educational content wins.


Roger Wakefield, Founder of Roger Wakefield LLC:
YouTube:    / rogerwakefield  
TikTok:   / therogerwakefield  
Instagram:   / therogerwakefield  
Facebook:   / rogerbwake  
Website: justmetroger.com

Dan Leibrandt, Host of Local Marketing Secrets:
Facebook:   / danleibrandtofficial  
LinkedIn:   / danleibrandt  
Twitter:   / danleibrandt  
Website: https://danleibrandt.com


Local Marketing Secrets Platforms:
YouTube:    / @localmarketingsecrets  
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Apple Podcasts: https://podcasts.apple.com/us/podcast...
Amazon Music: https://music.amazon.com/podcasts/e0b...


Podcast Chapters:
00:00 Introduction to Roger Wakefield
06:14 Opportunities in the Trades
12:01 The Power of Education in Business
21:13 Becoming a Social Media Influencer
30:11 How To Build a Personal Brand
39:21 Strategic Exits in Business
43:02 Creating Viral Content
47:52 Final Thoughts on Marketing in the Trades


#youtube #plumbingbusiness #plumbingexperts #homeservicebusiness #homeservicemarketing #homeserviceadvertising