Behind the Build: Content Engineering | AirOps & Connor Beaulieu of LegalZoom

Описание: Connor Beaulieu, SEO Analyst at LegalZoom, joined Josh Spilker of AirOps to share how he builds workflows using AirOps to uncover insights, drive engagement, and leverage Reddit for smarter SEO strategies.

AirOps workflows dramatically reduce Reddit engagement time. LegalZoom cut Reddit response workflows from 48 hours and five people to under 30 minutes and two people.

Human review remains essential for AI-generated contentEvery Reddit response is reviewed by community managers and legal experts before posting for a thorough human review for any content.

Custom AI workflows enable scalable, authentic brand engagement. Tailored workflows help LegalZoom engage authentically and efficiently in relevant subreddits. Listening to Reddit unlocks high-impact content opportunitiesIt will reveal timely topics and pain points to guide both Reddit and website content strategies.

Automation should target small, painful problems first. Starting with simple, high-friction tasks builds internal buy-in and shows the value of AI automation.

See the full takeaways: https://www.airops.com/blog/connor-be...