EP

Описание: Is Google still the king of search or has AI changed the game forever?

The way people find information is undergoing the biggest shift in decades and government communicators can’t afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart Media, about the seismic shift in digital search and what it means for public sector communication.

A 25-year SEO veteran, Jim explains why this transformation is as significant as the birth of the internet and how government agencies can stay visible in AI-driven searches. From optimising government websites for AI-driven platforms to ensuring search bots can access critical public information, Jim breaks down the practical strategies to stay ahead.

This isn’t just another tech trend – it’s a fundamental shift in how people find and use information. If you're in government communications, you can’t afford to ignore it. Tune in now to learn how to keep your content discoverable, credible and ready for the AI era.

Discussed in this episode:
Learn how AI is reshaping search and SEO strategies.
Discover why government communicators must adapt to AI search.
Find out how to keep public sector content visible online.
Expert tips on optimising websites for AI bots.
Explore AI tools that enhance communication and accessibility.
Understand the future of government messaging in the AI era.

Show notes:
NotebookLM | Google: https://notebooklm.google/
ChatGPT | OpenAI
Trends | Google: https://trends.google.com.au/trends/
How Robots.txt works | Google : https://developers.google.com/search/...
Beyond Google: Mastering Search in A World Of AI Assistants | Jim Stewart: https://www.amazon.com.au/Beyond-Goog...
Website | StewArt Media : https://stewartmedia.com.au/
Blog | GovComms Podcast : https://blog.govcommsinstitute.com/po...