3 tips to create a personalized and unique buyer experience
Автор: Showpad
Загружено: 2021-08-18
Просмотров: 245
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Hear from Jordon Cornish, Senior Business Development Rep on how to create a personalized and unique buyer experience.
• Prior to the meeting, adjust marketing-approved content to your buyer’s needs and mix-and-match relevant materials into one personalized pitch deck.
• Show customers virtual products within the context of their actual, real-life environment to deliver a better, more immersive buyer experience.
• Where possible, step away from classic, linear presentations and allow your buyer to guide the conversation.
• After content is shared, receive actionable engagement metrics on how prospects are interacting with your content and tailor your follow-up.
“82% of B2B buyers make a purchase based on experience, ahead of price and product.”
(Source: “B2B Buying Study” by Sirius Decisions, 2019)
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