How Long Should Your Podcast Episode Be?

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📌 About This Video
"How long should a podcast be?"
In this video, I give you a real answer—based on listener behavior, podcasting platforms, and what actually works for new creators.

Whether you’re recording 10-minute insights or 60-minute interviews, this video will help you make confident decisions about your show’s length.

✅ What listener behavior tells us about ideal episode length
✅ The surprising truth about how short is too short
✅ How long people need to listen for your episode to “count” on Apple & Spotify

💬 Working on your podcast and want guidance? Book a free discovery call:
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🙋🏾‍♀️ Who Am I?
Hi, I’m Hiwote (you can call me Hiwi!) 👋🏾
I’m a podcast producer and the creator of the Emerging Voices podcasting accelerator. I’ve worked on shows like:

🎧 Where Should We Begin? with Esther Perel
🎧 This is Dating (TIME’s Best Podcasts of 2022)
🎧 Collaborations with The New York Times, TED, and The Gates Foundation

I help bold beginners create shows that are meaningful, magnetic, and deeply personal.

✅ Ready to Start?
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📸 Instagram: @emergingvoicesstudio








00:00 - You finally made time to record… now what?
00:06 - How long should your podcast actually be?
00:16 - Spoiler: There’s no one right answer
00:27 - Quick intro: Who I am and how I can help
01:12 - Let’s break it down: The 3 rules to follow
01:19 - Rule #1: There’s no perfect episode length
02:44 - Rule #2: Attention spans aren’t the enemy
03:50 - Rule #3: Short episodes are a gift
05:44 - So... how long should your podcast be?