Leading Marketing in Localization - Hila Shitrit Nissim From BLEND | The Localization Podcast #48

Описание: How to do marketing in localization? How important is it to choose the right marketing and sales strategy for localization? Find out in this interview with Hila Shitrit Nissim from BLEND.

Welcome to this episode of The Localization Podcast where you’ll learn about:
▪ What is the difference between marketing and sales
▪ What does a brand mean
▪ How to plan a budget for brand building without ROI
▪ Why is content important for localization
▪ What is marketing within the localization industry like
▪ Where should small LSPs start their marketing from
▪ How to build a personal brand
▪ What makes BLEND stand out among the competition

This is episode 48 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Hila Shitrit Nissim.

👨‍🎓👩‍🎓 Learn localization with our online courses ➡️ https://LocalizationAcademy.com

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⏲️ Timestamps ⏲️
0:00 - Intro, Hila’s background, her views on localization
12:40 - What are the key points of a localization?
17:51 - Importance of proper branding and market for the company
28:13 - Localization: marketing VS. sales
36:50 - What does brand mean and how to build it successfully
49:05 - How important is content in marketing?
54:52 - What is sales funnel and how can business leverage it
59:45 - What is marketing within the localization industry like? Where should small LSPs begin their marketing efforts?
1:10:03 - What is Hila like?

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🎧 Do you prefer to listen to our chat on the go? You can find this episode on all your favorite audio platforms:
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▪ Spotify - https://open.spotify.com/show/4RWUusC...
▪ Google Podcasts - https://www.google.com/podcasts?feed=...
▪ Stitcher - https://www.stitcher.com/podcast/andr...
▪ Anchor - https://anchor.fm/localization-podcast
▪ Breaker - https://www.breaker.audio/the-localiz...
▪ Castbox - https://castbox.fm/channel/id2206528
▪ Overcast - https://overcast.fm/itunes1472957409/...
▪ Pocket Casts - https://pca.st/w4zph6v6
▪ Radio Public - https://radiopublic.com/the-localizat...

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Yes — our mission is to fix the ineffective education system. Starting with localization.

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