Mumm Retailtainment Virtual Reality & Mobile App experiences
Автор: Big Bad Wolf
Загружено: 2021-02-08
Просмотров: 17
Описание:
DARE WIN CELEBRATE
In order to launch its new communication plan, Mumm was looking for an innovative way to experience the brand. Inspired by the cold winter weather, we came up with the idea of a multiplayer downhill ski race in Virtual Reality & Mobile App.
After a few weeks of web development, the Mumm Daring Delivery VR & Mobile App saw the light within Big Bad Wolf’s office. The motto “Dare. Win. Celebrate.” inspired our creative team as the game consists of going down a ski slope faster than the other player. The aim was to bring a Mumm bottle to a party at the bottom of the hill.
Mumm is the first Champagne brand to launch an interconnected Virtual Reality experience, combining the high-definition technology of a VR headset with a connected balance board. This virtual game was deployed in several points of sale across Belgium, France, Japan, Australia and USA.
Here, the explanatory video of the campaign produced by BBW
Credits:
ADVERTISER: Pernod Ricard
AGENCY: Big Bad Wolf
CREATIVE DIRECTION: Big Bad Wolf
APP AND VR GAME DEVELOPMENT: Big Bad Wolf
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