Present the Numbers Like a Professional, NOT Like a Car Salesman...

Описание: If you get your customer to the write-up stage, you’ve done way more right than wrong. However, if you present the numbers like the typical car sales person, you are creating more objections and less closes.
Provide you customer all the discounts (and rebates for new). Disclose the price drops any vehicle has enjoyed based on market defining software or time on the lot.

95% of sales people are not taught to disclose all the value when presenting the offer-to-purchase. It’s is insane to think the customer is going to pay your asking price, regardless of how discounted it might be, if you’re not presenting all the value. Warranties have value, if you don’t think so trying selling a new vehicle without one. Roadside assistance has value, as do oil changes, satellite radio, and a myriad of other benefits provided by the factory and the dealer. WAKE UP! Don’t present the offer-to-purchase like a car sales person, present it like a professional.

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