Level Up Your Leadership with Emotional Intelligence

Описание: In this episode, I’m joined by Silvia Román, Senior Product Marketing Manager at Booking.com and leadership mentor, for an in-depth conversation on product marketing, leadership, and influence without authority.

Silvia shares her career journey from Latin America to Amsterdam, how she transitioned from marketing generalist to product marketing leader, and what it really means to lead inside a global, highly diverse organization.

We dive deep into what product marketing looks like at Booking.com, especially on the B2B and B2B2B side of the business, and why product marketing sits at the intersection of product, market, and commercial teams.

A central theme of this conversation is leadership. Silvia breaks down how to influence without authority, why trust and self-awareness matter more than hierarchy, and how leaders can move from transactional management to relationship-driven leadership.

You’ll also hear practical frameworks on personal development, managing underperforming teams, and building leadership skills that scale as your career grows.

Topics covered in this episode:
• Product marketing at scale in global companies
• The role of product marketing at Booking.com
• Influence without authority and stakeholder management
• Leadership vs mentorship
• Leading diverse and international teams
• Personal development frameworks for managers
• Managing underperformance with clarity and empathy

This episode is for product marketers, managers, aspiring leaders, and anyone navigating leadership and growth inside modern organizations.

About the guest

Silvia Román is a Senior Product Marketing Manager at Booking.com and the founder of The Seeds to Lead, a leadership platform and mastermind program designed to support new and aspiring managers in leading diverse teams with confidence.

Connect with Silvia:
• Website: https://theseedstolead.com
• LinkedIn: Silvia Román (DMs open)