Localization News 28/10/2025: Slator, Multilingual, Renato Beninatto, Elia, BISG

Описание: Localization News 28/10/2025: Slator, Multilingual, Renato Beninatto, Elia, BISG, Diego Cresceri, Sebastian Dzięcielski, Luis C., Lokalise, TransPerfect, Yolocalizo, Hilary AN, Localazy, DeepL, Smartling, Comactiva, Allcorrect Games, Oracle, Meta, Appen, Cohere, Anthropic, OpenAI, Apple, Fred Freeman, Thad McIlroy, Bernadette Byrne, Javi Diaz, Maii Abdel-Wahab, Marco Russo, Gonçalo Gaiolas

Welcome to 'Localization News You can Use' for October 28, 2025! This is your daily dose of localization know-how, and today's roundup is packed.

The AI wave continues to accelerate, with news from AMTA 2025 on multi-modal systems. But is it all hype? We're looking at the real-world impact, from new AI translation features at Oracle and Meta to the limitations of LLMs flagged in a new Appen study. We also cover Apple's new AI-powered AirPods and Canada's "GCtranslate" tool.

But it's not all about AI! A major trend is emerging: the "sales-first future." We dive into key takeaways from the ATC THRIVE 2025 unconference and insights from Renato Beninatto on why sales is a human skill that AI can't replace.

Tune in for the full story on these topics and more!

IN THIS EPISODE: ▶️ AI & Tech Updates ▫️ AMTA 2025: Focus on multi-agent & multi-modal AI ▫️ Oracle integrates AI translation into its database ▫️ Meta deploys AI dubbing for advertisers ▫️ Apple's new AirPods get live AI translation (but it's blocked in the EU) ▫️ Appen study: LLMs still fail at idioms and cultural nuance ▫️ BISG Webinar (Today!): Fred Freeman & Thad McIlroy on AI in book translation ▫️ Localazy's new "brand-aware" AI

🧠 Strategy & Sales Focus ▫️ ATC THRIVE 2025: Building a "sales-first" culture for LSPs ▫️ Renato Beninatto: Why sales is the "king of all skills" ▫️ Lokalise on "localization tech debt" and the agile cure ▫️ Comactiva explains how to use legacy language data as an AI advantage

👥 People & Niche News ▫️ Elia welcomes Maii Abdel-Wahab as its new Treasurer ▫️ DeepL appoints Gonçalo Gaiolas as Chief Product Officer ▫️ Elia's upcoming webinar with Marco Russo on AI for internal operations ▫️ Allcorrect Games on why indie game localization (like Hollow Knight: Silksong) is thriving