How SmartPixel Helped Sell The Ellinikon — A 6.2M m² Smart City by LAMDA Development

Описание: The Ellinikon is one of Europe’s largest real estate developments a 6.2 million square meter smart city by LAMDA Development, located on the Athenian coast.

Selling a project of this scale off-plan required more than traditional renderings or animations. It demanded an interactive sales experience that could clearly communicate vision, scale, and complexity before construction began.

In this showcase, Donovan, Producer at SmartPixel, explains how we designed a showroom-based interactive experience that helped LAMDA:

Launch sales ahead of construction

Make a vast masterplan intuitive and easy to explore

Align buyers, investors, and internal teams

Build confidence across every stage of the sales funnel

SmartPixel creates immersive real estate sales tools including showroom apps, web-based 3D experiences, and interactive floorplan viewers built to help developers sell earlier, faster, and with greater clarity.

Want to see how SmartPixel helps sell the vision before it’s built?
► Book a walkthrough: https://www.smartpixel.com/3d-real-es...

► Learn more about The Ellinikon: https://theellinikon.com.gr/en/

00:00 – Introduction: SmartPixel and The Ellinikon
00:25 – Understanding the scale and sales challenge
00:50 – Why traditional visuals weren’t enough
01:30 – SmartPixel’s solution: UX logic and storytelling
02:10 – Results: clarity, alignment, and faster decisions
02:40 – Closing thoughts on selling visionary masterplans

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