Is Animal Protein Taking Over Expo West 2026?
Автор: Vegan Hacks
Загружено: 2026-02-25
Просмотров: 208
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Is animal protein about to dominate Expo West?
Next week, the natural foods industry heads to Natural Products Expo West in Anaheim and the vibe feels different this year.
In past years, Expo West felt like a plant-based paradise. Alt-meats everywhere. Vegan innovation exploding down every aisle. But now? The loudest word in the room might be “protein”… and increasingly, that means animal protein.
From bone broths and organ meat snacks to beef tallow rebranded as ancestral wellness, “nose-to-tail” consumption is being positioned as sustainable, nutrient-dense, and traditional. That’s a major shift from the futuristic alt-protein hype we’ve seen in recent years.
And then there’s the big question:
Could Impossible ever add real beef to its formula for a protein boost?
If that happens, it wouldn’t just be a product update — it would signal a category shift.
Is this a temporary correction… or the beginning of a bigger cultural pivot?
Let me know what you think in the comments.
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