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How The Ozone Project Innovates with Beeswax
Автор: Beeswax
Загружено: 2020-05-27
Просмотров: 632
Описание:
Watch this virtual fireside chat with ad tech expert Danny Spears sharing his thoughts on publisher innovation, publisher alliances and how the Ozone Project’s unique tech stack provides a competitive advantage.
Topics include:
-The need for transparency through the supply chain
-Custom optimization and single-tenant architecture
-Using log-level data to enrich first party-data and drive business insights
-Driving efficiency with advanced optimization (bid-modifiers)
-The future for the Ozone Project and advice for other publisher alliances
And some Q&A at the end. Enjoy!
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