The New Rules of Sales Engagement: Turning Prospecting Chaos into Consistent Wins

Описание: 🔥 Sales engagement has changed forever. In 2025, high-volume outreach no longer delivers pipeline. AI SDRs are flooding inboxes, buying committees keep growing, and traditional prospecting playbooks are broken.

In this RevOps Co-op webinar, Michael Lasco, VP Sales Operations at Mavenoid, and Mark Bedard, CEO & Co-Founder at upcell, unpack the new rules of sales engagement—and how to operationalize repeatable systems that turn chaos into consistent wins.

✅ What you’ll learn:
00:00 – Introduction: Why sales engagement is broken in 2025
02:45 – The old playbook: Why high-volume no longer works
08:10 – Diagnosing workflow breakdowns before they kill pipeline
15:22 – Multichannel engagement strategies that actually convert
23:40 – Data metrics that matter (lead-to-meeting, velocity, progression)
33:05 – How to build scalable engagement systems that last
42:15 – Key takeaways + expert advice

🔑 Key topics covered:
↳ Why relevance beats volume in modern outbound
↳ How to design workflows that prevent pipeline leaks
↳ Multichannel orchestration without overwhelming your team
↳ Metrics RevOps should track for consistency and coaching
↳ Scaling engagement with systems, not silver bullets

👉 Want more?
Explore Upcell’s Resource Hub for guides & playbooks: https://www.upcell.io/resource-hub

Check out the RevOps Co-op blog for more insights: https://www.revopscoop.com/learn/blog

Join the RevOps Co-op community: https://www.revopscoop.com/membership...

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