Cracking US SaaS Sales for Indian Founders ft. Leadle

Описание: Discover how Indian SaaS founders can successfully build in India and sell to the US!

In this episode, host Sriram Selvan talks with Suraj and Harini—two veteran co-founders—about the real outbound sales strategies, US market entry tips, and go-to-market secrets for SaaS startups. Learn practical outbound tactics, founder journeys, product validation, and how to crack the US market with frugal, data-driven GTM approaches.


Perfect for B2B SaaS entrepreneurs, Indian founders, and anyone curious about scaling products internationally.

The conversation cuts through myths and shares proven GTM frameworks, personal founder lessons, and actionable advice for selling SaaS to US customers.

Key topics:
India to US SaaS expansion, outbound sales, GTM validation, founder & co-founder dynamics, sales team building, buyer behavior differences, US market strategy.

Watch now for exclusive SaaS insights and growth tactics.


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Guest Profiles⤵︎
Suraj Seetharaman:   / suraj-seetharaman  
Harinie Sekaran:   / hariniesekaran  

Host Sriram Selvan Handles ⤵︎
LinkedIn:   / sriramselvan  
Instagram:   / _sriramselvan  
Twitter: https://x.com/sriramselvank
Mail: [email protected]

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Timestamp:

(00:00) - Highlights
(01:20) - Introduction
(02:47) - Founding Story of Leadle, How Harini & Suraj Started!
(09:31) - Meet Vijay: The Fictional Founder Building for the US Market
(10:46) - GTM: Why Founders Must Do Sales First
(14:52) - Validating Ideas Before You Build — MOU Approach Explained
(16:58) - Outbound vs. Inbound: The Real Validation Game
(21:42) - Why Early Founders Should Start with Outbound
(32:04) - Defining ICP & Learning from Data
(35:24) - Case Study: Why Some Startups Fail in the US Market
(39:01) - Deep Dive: Cold Calling, LinkedIn & Email Pros & Cons
(44:54) - Choosing the Right AI & Automation Tools
(47:02) - Why Attending Industry Events Matters for Founders
(48:16) - Intent Signals & Cohort-Based Outreach Explained
(53:22) - Why MailChimp Is NOT for Outbound Sales
(57:47) - Avoiding Spam & Building Email Reputation
(1:00:28) - When & How to Hire Your First Head of Sales
(1:09:32) - GTM Roadmap: From Pain Points to Outreach
(1:11:26) - Writing Your First LinkedIn & Email Outreach Messages
(1:13:09) - Aligning Marketing, Sales & CX Under Revenue Ops
(1:15:47) - Final Takeaways: Clarity, Alignment & Execution


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Being Scenius Tamil Podcast is a podcast that features interviews with successful people from Startups, Entrepreneurship, Content Creation, and more. Learn from successful people, get inspired, and achieve your goals.
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