High Impressions in Organic Search, Low Clicks: How To Fix It?

Описание: A viewer asks, "We are getting a high number of impressions in Google Search Console for a page that is highly relevant to our business objectives. However, we aren't getting much business from this page. What is your advice?" If you are getting impressions, that means the page is being seen in organic search results. If you aren't getting qualified leads or business from this page, it is probably one of three things:

1. People are seeing the page in search results, but aren't clicking the result. If the page is your top performer in impressions, then it should be your top page in Page Views in Google Analytics. If the page is not the top page, try changing the meta description (or possibly the title tag, though I would hesitate to change that too much, as the title tag has a big effect on SEO).
2. You are getting clicks, but people aren't seeing what they expect to find for that query. Make sure your page lines up with what other pages in the search results have on the page. Users should be able to complete the task they are trying to accomplish (get info, request a quote, book an appointment, contact your company, place an order).
3. You are getting page visits, but the contact form is not working properly. Make sure that you can properly receive messages from your contact form.


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