Business Storytelling: How To Use Story To Sell

Описание: In this video, Nancy Duarte delves into classic story archetypes, particularly the hero and the mentor, to redefine your approach to sales meetings. Nancy reveals the transformative power of understanding your role: your product is the mentor, and your customer is the hero.

Learn how to shift your perspective from hero to mentor, as you equip your customers with the tools they need to overcome obstacles. Drawing parallels from storytelling, discover how becoming the mentor empowers you to guide customers towards success.

Embark on an empathy walk with us as we explore the groundbreaking strategy employed by Airbnb. Witness how envisioning a day in the life of your customer unveils invaluable insights into their needs, revolutionizing your sales approach.
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Join us on this journey to sales mastery, where empathy, storytelling, and the mentor archetype converge to redefine your approach to customer interactions. Watch now and unlock the secrets to becoming an indispensable mentor in the world of sales.
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