Data as a Key Identifier of Consumer Behavior in the Music Industry, with Paul McDonald

Описание: Why is data so crucial for the modern #musicbusiness? Paul McDonald, SVP of Global Data Solutions at Warner Music Group, joins #ConversationsOnTheCuttingEdge to uncover the four V’s of data: volume, variety, velocity, and veracity. Paul explains how data help them process over 2 billion #streaming transactions per day to gain valuable insights into consumer behavior. He also predicts #AR to be the next technology disruptor in the #musicindustry.


00:00 - 00:43 - Role of SVP of Global Data Solutions
00:43 - 01:49 - Biggest changes in the music industry
01:49 - 02:46 - Implications of music digitalization
02:46 - 03:56 - Pandemic effects on Warner Music
03:56 - 05:32 - AR disrupting the music industry
____________________________________________

Website: https://www.dataart.com/industry/medi...
LinkedIn:   / showcase  
Twitter:   / dataart  
Facebook:   / dataart  
XING: https://www.xing.com/companies/dataart
Instagram:   / dataart