Fan Engagement: Online v Offline | Soccerex Europe 2019
Автор: Soccerex TV
Загружено: 2019-09-17
Просмотров: 325
Описание: As top clubs from across Europe face pressure to grow their international fanbase, this has lead many to prioritise their digital channels when engaging with fans. This panel delved into how this impacts on the more traditional offline methods adopted, such as pre-season tours and international academies, and how digital activity can supplement physical activity (and vice versa). Featuring a variety of senior rights holder representatives, this discussion also looked at recent new and innovative campaigns that our panellists have been directly involved with, as well as reviewing how online and offline activity can compliment each other on matchdays.
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