How Merck Life Sciences Uses Chat GPT To Support Employee Influence Ft. Guillem Cardenal
Автор: Branded Content Marketing Association
Загружено: 2025-08-20
Просмотров: 84
Описание: In this episode we down with Guillem Cardenal, Social Selling Lead at Merck Life Sciences, to explore how employee advocacy and digital engagement are transforming the way global organisations connect with their audiences. Guillem shares his career journey from multimedia design during the dot-com boom, through e-commerce and global digital marketing roles, to his current position spearheading social selling initiatives. With over 16 years at Merck, he has navigated multiple business units — healthcare, electronics, and life sciences — building digital capabilities and harmonising tools across email marketing, webinars, and online sales channels. Since 2020 Guillem has been driving the Social Selling initiative for Merck Life Science, focusing on Social Scouting with LinkedIn Sales Navigator, Social Listening and Employee Advocacy, to help Sales teams be more effective by using social channels to uncover new business opportunities. His work with using Chat GPT to support employee content has been truly inspiring with some great results. Follow him on LinkedIn for more / guillemcardenal
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