Jason Greenwood - Be An Early Adopter With Your Omnichannel Strategy
Автор: eComOne - eCommerce Performance Agency
Загружено: 2021-10-11
Просмотров: 9
Описание:
This week’s podcast guest is Jason Greenwood, a self-confessed “futurist” eCommerce expert. 👏
Jason is the Founder of Greenwood Consulting, an eCommerce consultancy that specialises in omnichannel (not just another marketing buzzword, I promise) and digital transformation.
He has worked in eCommerce for over 20 years. His passion is bringing eCommerce businesses into the future by fusing the core principles of online success. 💻
The biggest thing you need to take away from this podcast? Get the foundations of omnichannel right first.
We chat about out:
🤔 The difference between omnichannel and multichannel
🛍️ Why you should be using barcodes and biometrics
😲 Biggest mistakes retailers are making with their omnichannel strategy
🥊 Saas platforms vs custom tech stack
💀 The slow death of attribution
🔮 The future and foundations of omnichannel
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