The Future of Strategy in the AI Era

Описание: What makes a great brand strategy? In this episode of How I Strategy, we sit down with Justine Feron (Chief Strategy Officer, Havas New York) to unpack what she calls the “True & Interesting Test”, a simple but powerful framework for building meaningful brands.

We cover why most strategies fail, how AI is reshaping the strategist’s role, and why judgment, curiosity, and taste will always give humans the edge. If you want to understand the future of strategy in the age of AI, this conversation is for you.

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What we cover in this video:
00:00 Intro
01:16 What Makes a Good Strategist Today
02:19 Why Great Strategists Are “Nosy”
03:11 Humans vs. AI: Who Should Do What?
04:40 The Human Edge Machines Can’t Replace
05:28 How Agencies Differentiate in the AI Era
07:01 The Myth of “Secret Sauce” in Strategy
08:59 Brand Meaning & How to Find It Faster with AI
10:18 Training the Next Generation of Strategists
12:00 Why Data Jobs Are Gone (and Why That’s a Good Thing)
14:10 The Advantage of Human Judgment in Strategy
15:29 The “True & Interesting” Rule Explained Again
17:24 Real Example: Razors, Olympics & The Strategy Test
20:05 True vs. Interesting: Why Both Matter
21:02 How Senior Strategists Stay Relevant in an AI World
23:24 The Hidden Advantage of Experienced Strategists
25:18 Taste, Judgment & Spotting What’s Truly New
26:18 Why We Still Need Every Generation in Strategy
26:48 Closing Thoughts & Takeaways

#brand #brandstrategy #ai