Ghana’s weekly Fugu celebration boosts pride in traditional attire

Описание: (22 Feb 2026)
ASSOCIATED PRESS
Accra, Ghana – 18 February 2026

1. Various of Clement Azaabire, a traditional fugu seller, at his fugu/smock sales point at Cantonments Suburb
2. SOUNDBITE (English) Clement Azaabire, traditional fugu seller:
“Now the president announced that everybody is now going to wear fugu and we will feel proud and show (them) more. And (it's for) our weavers and sewers to also feel proud. So yes, Fugu has now come to stay.”

3. Close of Clement Azaabire’s fugu stock hanging
4. Various of Moses Adibasa fugu maker seen making a fugu in his workshop
5. SOUNDBITE (English) Moses Adibasa, traditional fugu maker:
“When the President announced Wednesday as a fugu day, I was very happy, because its going to benefit a lot of people.”

6. Moses Adibasa hangs up a fugu smock at his workshop
7. SOUNDBITE (English) Moses Adibasa, traditional fugu maker:
“Since the time the president did announce that, we’ve been able to sell more than 20 a week.”

8. Clothes inspired by Fugu hang at ‘Shoot by Linnan’ showroom
9. Perfectual Linnan rearranging clothes in her showroom
10. Perfectual Linnan holding garment UPSOUND ”This actually represents God's love, and actually, if you look at the fugu, you (can) tell that we designed it with inspiration from the traditional fugu.”

11. Close of fugu scarves at ‘Shoot by Linnan’
12. Clothes hanging
13. SOUNDBITE (English) Perfectual Linnan, owner of ‘Shoot by Linnan’:
“If you take a top that we make here, it's not as heavy as the fugu. A standard fugu takes about four to five yards to make. A standard top here takes about two yards or two and a half yards, depending on the size. So now it's more wearable. It's seen as everyday fashion. You can wear it to the office, you can wear to meet up with your friends and it doesn't have to be that specific important big function.”

14. Various of tailor at the ‘Shoot by Linnan’ workshop working on a client’s custom order
15. SOUNDBITE (English) Perfectual Linnan, owner of ‘Shoot by Linnan’:
“To have about four yards of fabric, it can take weeks. And we get the women to weave about 100 yards of fabric for us, and sometimes it takes months for that to be done because it's a very careful, intentional, painful process that needs to be done the right way, if you want it traditional.”

16. Perfectual Linnan leaving her showroom
17. Man wearing a fugu to work on Wednesdays
18. Wango Abdul Karimu, who makes and sells artisanal fashion accessories in his workshop in Accra and wears a fugu to work on Wednesdays
19. SOUNDBITE (English) Wango Abdul Karimu, Businessman:
“And when you wear it, you yourself, you feel like, yeah you are looking very big, you are looking like a big man and anywhere you go, people look at you as, I mean the whole different thing.”

20. Various of fugu garments on sale
21. SOUNDBITE (English) Kofi Atta Kakra Kusi, Deputy Director Corporate Affairs, Ghana Tourism Authority:
“It is one of Ghanaian's most cherished apparel, most cherished local print, most cherished local wear, that any time we put on it gives you that sense of royalty and authority at any point in time."

22. Various of clothes on display in craft markets in Accra
STORYLINE:
LEADIN:

A traditional Ghanian garment has risen in popularity after the country's president dedicated one day a week to wearing it.

The fugu is a type of smock that comes in a variety of colours and patterns.

STORYLINE:

By a busy street in central Accra, Clement Azaabire hangs neatly sewn fugu smocks on lines tied from trunk to trunk.































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