Election Commission On Delhi Election | ECI Demands Labelling Of AI, Synthetic, Morphed Content

Описание: Is it possible for Arvind Kejriwal to hug BR Ambedkar and receive his blessings even though Baba Ambedkar died decades ago? The regular answer is a resounding no, but the technologically updated answer is , of course! With generative AI.
However, use of AI in political election campaigning is not limited to simple fantasies as receiving the blessings from the father of the Indian constitution; AI and Deepfakes can be used for far more sinister misinformation campaigns.
Which is why, now political parties will be liable for labelling any campaign material made with AI or artificial intelligence in social media or other distribution methods, the election commission has said ahead of Delhi election.
Writing to heads of all major and minor national or state political parties, the EC instructed them to label all such campaign material as “AI-generated/digitally enhanced/synthetic content” as we have seen a sharp rise in use of such material for election campaign.

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