The secret? Strategic reallocation of budgets between Standard Shopping and PMax campains

Описание: Google Ads Strategy Series
Part 1

The secret? A strategic reallocation of budgets between Standard Shopping and Performance Max campaigns. Regina explains that while Standard Shopping didn't run initially, increasing its budget over time proved crucial. Surprisingly, they lowered the budget for the Performance Max campaign. This might seem counterintuitive given Performance Max's higher ROAS, but as Regina reveals, looks can be deceiving in digital marketing. Follows us for Part 2 coming up!

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